At present, the FDA does not regulate CBD products to ensure their quality and consistency. With so many CBD products on the market, this question is incredibly important. While more nuanced variables might drive your ultimate decision, it's imperative that you only consider companies who offer verifiable potency and purity metrics.

• Potency - This is a measure of how much CBD the product contains.
• Purity - This is a measure of microbial contaminants, solvents, heavy metals, and any unwanted constituents.

Credible CBD companies openly share third party testing results for their products. This means that all products are tested by an outside laboratory to ensure potency and purity. The results of these tests are published as a Certificate of Analysis (COA) for any product that you're interested in buying.

Follow the three major tenets - cool, dark, and sealed.

• Cool - Room temperature, between 60 to 80 degrees, is ideal. You do not need to refrigerate your products. It offers little to no additional benefits and may diminish your experience in using them.
• Dark - You'll note that Power Flower packaging is designed to protect our contents from light and UV exposure. In fact, steer clear of CBD products that don't follow this convention. Clear tincture and gummy bottles may look cool, but they do nothing to protect your product from damaging UV rays. In fact, they may have already lost significant potency by the time you receive them. The best place to store your products will be dark and away from direct light. A medicine cabinet or kitchen cabinet is ideal.
• Sealed - While this should go without saying, it's easy to overlook when we are in a hurry. Make sure to keep your products tightly sealed whenever they are not in use. This will optimize their potency and freshness.

Unlike THC, CBD has negligible effects on appetite and satiety. There is no evidence to suggest that it significantly increases or diminishes the appetite.

As a rule of thumb, CBD products should be used within 12 months to retain their full potency.